Connecting With Your Ideal Customer Avatar

The moment your Ideal Customer Avatar (ICA) sees your logo, lands on your website, or finds your social media handle, you must connect with them. You’ve got to let them know that they have come to the right place. That means your copy and your message should be clear and really customer-focused.

Name

First Name

Last Name

Who do you serve?

Why are they coming to your site? What are they hoping to get, learn, or purchase?

What’s the ultimate outcome they want? What result are they looking for?

What are the biggest pain or frustration points that they are looking to solve? What exact words or phrases do they use in their own heads to describe this?

What specific want or desire do they want to satisfy? What exact words or phrases do they use to describe what they’re looking for?

What emotion are they hoping to feel by visiting your site (safe, informed, inspired, understood, motivated, reassured, etc)?

What information do they want, clearly and upfront? Use the words and phrases that they use.

What questions, concerns or hesitations might they have?

If you have a site, evaluate it against your visitors’ objectives. Is your content clearly aligned with what your visitors most want to accomplish? If not, write down the specific changes you'd like to make to ensure your website serves your ideal customer.

Connecting With Your Ideal Customer Avatar

The moment your Ideal Customer Avatar (ICA) sees your logo, lands on your website, or finds your social media handle, you must connect with them. You’ve got to let them know that they have come to the right place. That means your copy and your message should be clear and really customer-focused.

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